May 3, 2023
Understanding the NorNorm business model.
Quote from Guest: “We are disrupting the whole business model of furniture.” Douwe Dirks
Summary: Douwe Dirks, CCO of NorNorm joins Bold founder Caleb Parker for Episode 10 of Season 9 where they discuss how NorNorm are trying to disrupt the business model of furniture.
In this episode Caleb and Douwe discuss the circular ecosystem being created that reduces carbon output, the benefits of subscription furniture, helping office real estate savine cash and provide better agility to office customers and how furniture-as-a-service becomes a standard for Space-as-a-Service.
Connect with Douwe on LinkedIn
Connect with Caleb on LinkedIn
If you have any questions or feedback on this episode, email podcast@workbold.co
Value Bombs:
I think that was the biggest driver initially and the biggest uptake for our service. - Douwe
Our pitch is very simple: invest in your company, not in furniture. - Douwe
We take away that whole hassle of the furniture part of the Fitout - Douwe
If you are that company or CEO or procurement officer that thinks that you can procure furniture for 10 years and your business won't change, fine. We're not your partner. - Douwe
NorNorm maybe only does 60% of a floor or 70% of a floor, and there's still CapEx remaining to do the rest. - Douwe
Timestamps:
(0.20) Growth plans for NorNorm
(01.07) Biggest drivers in the market
(04.16) Partnership between NorNorm and Covivio
(05.15) NorNorm’s fundraising rounds
(05.55) Why NorNorm wanted to MIPIM
(07.08) NorNorm’s business model
(10.15) Business case for using NorNorm
(14.09) How they work as a plugin
(15.29) Furniture as a service
(17.42) Synergies between NorNorm and Design & Build Companies
(19.20) The companies quality assurance
(19.51) Their carbon report
Resources:
Shout outs:
About Douwe Dirks
Douwe Dirks is CCO of NorNorm, a subscription-based furnishing service that helps businesses adapt to changing workspace needs.
Sponsors:
Headline Sponsor: DeltaQ
DeltaQ is a Top 3 European PropTech solution for reducing the carbon footprint of the built environment. Operating from the centre of Brussels, they have developed a solution that learns to predict the behaviour of a building (in context of comfort and energy use) and leverages these predictions to automatically steer the energy systems.
DeltaQ improves comfort while maximising energy and CO2 savings and allows operational teams to turn their attention to added value work instead of repetitive tasks and constant finetuning.
When deployed over a large volume of buildings, DeltaQ will deliver an important contribution to realising the world’s ambition in the fight against climate change.
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